My Shining Armour CEO Nicki-Hoyne


A Passion for Brands

Nicki Hoyne was born and raised in Kilkenny, Ireland. She started her career in events and sales management working with brands such as Nintendo and Diageo.

In 2009 she moved to London. As National Account Manager for Boots, Selfridges and House of Fraser at Elizabeth Arden and Coty Prestige she managed fragrance brands Marc Jacobs, Chloé, Calvin Klein, Balenciaga, Vera Wang and Juicy Couture.

After almost 4 years in London she was itching for a new adventure. She returned to Ireland to launch the French arm of the family business, Merlyn Showering. Although loving her time travelling in France Nicki felt the time was right to start her own business. In April 2014, My Shining Armour was born.

My Shining Armour has shipped to 36 countries, on 5 continents, featured on Irish TV shows; Xposé, The Late Late Show and IrelandAM and featured in British Vogue, Cosmopolitan UK, Grazia UK,, Image Magazine, Tatler Magazine, The Sunday Times Style Magazine, The Irish Times Magazine, Social & Personal and many more Irish publications.

Style & Quality

The name, My Shining Armour was inspired by the beautiful medieval city of Kilkenny, Ireland and Nicki’s ethos to be her own hero. It is born from a passion for all things unique and eye-catching. Each piece has been handpicked for you for its style and quality. Nothing goes in the collection that is not absolutely adored.

I hope you enjoy the collection as much as I have done choosing it for you. Nicki 🙂

Read Stellar Magazine “How I Got My Job” here


Best Online 2017 – Xposé Frockadvisor Awards 2017

Girlboss Of the Year 2017 –’s Gossie Award 2017

Image Magazine Businesswoman Of The Year 2016 – Start Up

Irish Independent Retailer Of The Year 2016 – Kerry Fashion Week Awards 2016

Best Accessories 2016 – Xposé Frockadvisor Awards 2016

Girlboss Of the Year 2016 –’s Gossie Award 2016

“Thanks so much for once again sorting out a birthday present. It arrived less than 24 hrs after ordering!!”

– Barbara