My Shining Armour CEO Nicki-Hoyne


A Passion for Brands

Nicki Hoyne was born and raised in Kilkenny, Ireland. In her career, she has worked with brands such as Nintendo, Marc Jacobs, Chloé, Calvin Klein, and Balenciaga.

 After living abroad for a time, Nicki returned to her home town ready for a change and in April 2014, My Shining Armour was born.

My Shining Armour has shipped to 37 countries, on 5 continents, featured on Irish TV shows; Xposé, The Late Late Show and IrelandAM and featured in British Vogue, Cosmopolitan UK, Grazia UK,, Image Magazine, Tatler Magazine, The Sunday Times Style Magazine, The Irish Times Magazine, Social & Personal and many more Irish publications.

Style & Quality

The name, My Shining Armour was inspired by the beautiful medieval city of Kilkenny, Ireland and Nicki’s ethos to be her own hero. It is born from a passion for all things unique and eye-catching. Each piece has been handpicked for you for its style and quality. Nothing goes in the collection that is not absolutely adored.

I hope you enjoy the collection as much as I have done choosing it for you. Nicki 🙂

Read Stellar Magazine “How I Got My Job” here


Image Magazine Best Online Only Boutique Award 2018 (WINNER)

Image Magazine Creative Businesswoman Of The Year 2017

Best Customer Focus/Engagment – The Irish SME Awards 2017 (WINNER)

Best Social Media (In House) – The Irish SME Awards 2017

Best Online Retailer (Irish Market) – The Irish SME Awards 2017

Best New Business (Digital) – The Irish SME Awards 2017

Best Online 2017 – Xposé Frockadvisor Awards 2017

Girlboss Of the Year 2017 –’s Gossie Award 2017

Image Magazine Start Up Businesswoman Of The Year 2016

Irish Independent Retailer Of The Year 2016 – Kerry Fashion Week Awards 2016

Best Accessories 2016 – Xposé Frockadvisor Awards 2016

Girlboss Of the Year 2016 –’s Gossie Award 2016



“Thanks so much for once again sorting out a birthday present. It arrived less than 24 hrs after ordering!!” – Barbara